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NBC Olympics Wins Monday’s Key Demos

Published on February 22, 2006
In a competitive ratings battle, NBC's Winter Olympic coverage beat out Fox for the top spot during Monday night in the 18-49 demo, writes Mediaweek. Fox's popular dramas House and 24 failed to garner enough viewers to win the night. NBC released a statement Tuesday saying the first 10 days of the Olympic coverage fell only 2 percent behind the 2002 Salt Lake City Games.