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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
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- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- TV and Magazine Ads Get Most Attention
- Cable News Tops as Political Campaign Info Source
- SMBs Missing Opportunity to Integrate Email With Social
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- QR Code Scanners Likely Male, Young
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Online Viewers Prefer Socially Recommended Videos
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- Facebook Ad Budget Growth Outpaces Paid Search
- Email Conversion Rate Benchmarks Higher Among B2B Cos
Top Magazines Struggle to Make Rate Base
The struggle to maintain the circulation levels magazines promise to advertisers has worsened, Media Life reports. Seven of the top magazines failed to meet their rate base, according to the new circulation numbers released Monday by the Audit Bureau of Circulations that cover the six-month period ending December 31, 2005. Magazines that fell below rate base included Playboy, Vibe, Spin, three of the top six parenting titles, and one teen title. Playboy missed its rate base for the first six months of 2005 and subsequently cut it from 3.15 million to 3 million.