Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Ipsos Smart Cell Phone Tech Ready to Test

Published on February 23, 2006
The Media Audit/Ipsos announced Tuesday that its smart cell phone-based measurement system technology has passed a lab test by RAJAR, the U.K. radio ratings consortium, and said it will announce this spring the details for the full field test set for this summer, writes Mediaweek.