Advertising, Marketing & Media Issues
- Ad Targeting (238)
- Ad Technologies & Vendors (71)
- Agencies (1057)
- Alternative Marketing (8)
- Behavioral Marketing (102)
- Branding (839)
- Campaigns of Note (1068)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (818)
- Media Buying (2295)
- Media Department (1178)
- Media Planning (6449)
- Media Pricing (31)
- Media Sales/Repping (3)
- Online ad markets (53)
- Personalization (42)
- Pitches/Wins/Losses (172)
- PR (52)
- Production (2)
- Publishing (36)
- Remnant Space (10)
- Spam/Spyware/Intrusive (57)
Business Environment
- Acquisitions/Biz Buzz (928)
- Best & Worst Practices (50)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (438)
- Opinion (115)
- People (16)
- Privacy (43)
- Research (1453)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (872)
- Signs of What's to Come (3856)
Demographics & Regions
- African American (136)
- Asia/Pacific (201)
- Demographics (2230)
- Emerging & Developing (3)
- Europe (471)
- Hispanic (8)
- Latin America (270)
- Men (376)
- Seniors (70)
- Wealthy (187)
- Women (592)
- Youth (649)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (42)
- Co-op Marketing (131)
- Directories (19)
- Domain names (1)
- Email (283)
- FSIs (60)
- List Marketing (712)
- Magazines (1250)
- Newspapers (1133)
- Online Networks (985)
- Online Syndication (72)
- Promotions (318)
- Rich Media (13)
- Search Engine Marketing (616)
- Search Engine Optimization (208)
- Social Media (69)
- Sponsorships (279)
- Text Ads (89)
- Trade Rags (57)
- TV Cable (1242)
- TV Network (1739)
- TV Spot Market (183)
- TV Syndication (111)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (280)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1137)
- CRM (5)
- Customer experience (12)
- E-Commerce (487)
- Fraud, Theft, Security (3)
- Media Sales/Repping (24)
- New Tech (478)
- Tools & software (14)
- Wireless & Mobile (475)
Verticals & Sectors
- Automotive (495)
- Business-to-Business (206)
- Computers & Electronics (5)
- Consumer Packaged Goods (257)
- Defense (14)
- Entertainment (2324)
- Financial (194)
- Healthcare (104)
- Real Estate (65)
- Retail (49)
- Small Biz (39)
- Telecom (133)
- Travel (137)
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Wal-Mart, Supervalu, Google
- Private Label CPG Dollar, Unit Sales Continue Growth – Update
- Freight TSI Slightly Improves in Jan. - Update
- Breakfast Menus Heat Up in 2009
- Consumers Don’t Strongly Identify with Brands
- ‘The Daily Wrap:’ Staples, B&N, Costco
- Williams-Sonoma Seeks Store Closures in Large Markets
- Minority Growth Represents Retail Opportunity
- Google Throws Retail Inventory into the Local Mix
- St. Patrick’s Day Set to Be Greener in 2010
- Video Dominates Rich Media Investments
- Multicultural Ad Spending Declines Less than General Market
- Consumers Don’t Strongly Identify with Brands
- St. Patrick’s Day Set to Be Greener in 2010
- Almost Half of Marketers Use SocNets
- Consumers Hear Differences in Male, Female Voices
- Minority Growth Represents Marketing Opportunity
- Behind the Curve: Week Ended March 12, 2010
- Top 10 Brands Advertised on Radio - Week of 03-01-10
- Top 10 Social Networking Websites & Forums - February 2010
Ipsos Smart Cell Phone Tech Ready to Test
The Media Audit/Ipsos announced Tuesday that its smart cell phone-based measurement system technology has passed a lab test by RAJAR, the U.K. radio ratings consortium, and said it will announce this spring the details for the full field test set for this summer, writes Mediaweek.
Ipsos is positioning this technology as a viable competitor to Arbitron’s portable people meter, as both companies are two of the seven finalists in the Clear Channel Radio’s selection of a new radio ratings system.
Both Arbitron and Ipsos have designed multimedia solutions to measure radio, TV, cable and internet exposure.
The Media Audit said that by not having had to develop any hardware, its smart cell phone has an advantage over other systems. Arbitron refuted the viability of a “dual use” electronic device Tuesday, saying that using a cell phone to measure media behavior would create biased ratings because different age groups use cell phones differently.