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HD Radio Alliance Launches $200 Million Ad Campaign
To better compete with satellite radio and the internet, the HD Radio Alliance launched a $200 million ad campaign Tuesday that promotes its new terrestrial-based digital radio broadcasting technology in the U.S., BtoB writes.
Ads will run in 28 markets on 250 stations who currently use the HD radio service. More than 700 radio stations broadcast primary signals in HD digital radio, and 500 more stations are expected to start using the service by the end of the year.
Members of the HD Digital Radio Alliance include Clear Channel Radio Communications, Cumulus Media and Emmis Communications.