Media Buyer of the Year: GM Planworks’ Mike Rosen

GM Planworks' Mike Rosen has been chosen by TelevisionWeek as Media Buyer of the Year, thanks to his effectiveness in changing the way the automaker sends marketing messages to potential customers. And, because GM has such pull in the industry, TV advertising in general is changing, as well, as Rosen shifts GM from simply buying 30-second spots to investing in branded entertainment, multimedia marketing platforms, and experiments in new video technology, TelevisionWeek writes.