U.S. Teens among Most Conservative, Brands Forced to Take Sides

U.S. teens appear to be more traditional and conservative than many of their global counterparts, including teenagers from India, China, Germany and France, according to the GenWorld Teen study from Energy BBDO. But not all teens fit this pattern and in fact an interesting "Blue Teen/Red Teen" phenomenon seems to be occurring: About half of U.S. teens qualify as Red Teens with strong conservative views, while the remaining half, Blue Teens, emphasize individuality and tend to reject tradition.