NBC Looks to Lose Sweeps, but Avoids Olympics Makegoods

Through Saturday night, NBC's Winter Olympics averaged a 12.3 household rating, putting the programming just within the 12 to 14 rating range promised to advertisers, which means that NBC is off the hook when it comes to providing makegoods to advertisers, Media Life writes. While the network won the three weeks in primetime for the 16 days of Olympics coverage, it looks as though it will finish behind ABC for the February sweeps, according to the most recent numbers.