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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
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- P&G Launches eStore, Tests Marketing Concepts
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- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
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- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
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- Behind the Curve: Week Ended Feb. 5, 2010
CBS Streams March Madness, Dell, Marriott to Sponsor
CBS will stream March Madness again this year, but unlike last year, when consumers who wanted to watch the games online had to pony up $19.99 to view the tournament, the streams of the games will be free thanks to several blue-chip advertisers such as Courtyard by Marriott and Dell, Mediapost reports. Live games streamed online will include commercial breaks of the same length as those on TV.
When the tournament kicks off on March 16, CBS SportsLine.com will produce out-of-market games, or those games not being broadcast live via local television markets, to be streamed on NCAAsports.com.
CBS Digital President Larry Kramer compared the streamed event to AOL’s Live 8. He believes there will be huge viewership, and that ad revenue generated should easily exceed that from subscriptions last year.