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CBS Streams March Madness, Dell, Marriott to Sponsor

Published on February 28, 2006
CBS will stream March Madness again this year, but unlike last year, when consumers who wanted to watch the games online had to pony up $19.99 to view the tournament, the streams of the games will be free thanks to several blue-chip advertisers such as Courtyard by Marriott and Dell, Mediapost reports. Live games streamed online will include commercial breaks of the same length as those on TV.