Media Buying Gets Recognition It Deserves

The role of the media buyer is changing as seismic shifts in the media landscape and advertising world take place, and the growth of the American Association of Advertising Agencies's annual conference of media buyers - beginning tomorrow in Orlando and titled Now, Soon, and the Future - will reflect those changes, the Wall Street Journal writes. Last year, attendance was at 1,345, a record for the three-day gathering, but this year 1,350 people have already registered. The event began in 1994 with an audience of 375.