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Lyris: Email Delivery Rates Increase
Email delivery rates in the U.S. and Europe reached 89 percent in 4Q05, up from 87 percent in 3Q05 - increasing to 92 percent in the U.S. and 86 percent in Europe - reports Internet Retailer (via MarketingVox), citing figures from email marketing services provider Lyris. Users having email addresses with top 10 U.S. providers on average received 97.5 percent of their opt-in email, compared with 76.4 percent for those using a bottom 10 provider.