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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
- Marketers Maintain Offline Data Usage
- E-commerce Fraud Losses Drop
- Top 10 Mobile Phone Websites - February 2010
Fox’s ‘24’ Sees Growing Returns in Fifth Season
Breaking the norm of fifth-year shows experiencing a ratings slowdown, Fox’s 24, now in its fifth season, has ratings up 16 percent over last season, averaging a 5.8 in adults 18-49 in its regular timeslot Monday at 9 p.m., Media Life writes.
Strategic scheduling of 24 by Fox is reason for the boost. The show was primed for a big mid-January return, and the season premiere aired on a Sunday after a highly rated NFC playoff game. Fox also only airs the first-run episode in sequence, opting out of showing reruns until the season ends.
Weaker competition, from shows like CBS’s Everybody Loves Raymond, and reruns being aired on cable have also helped the show increase its audience.
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