NBC to Acquire iVillage, Expects It to Drive Digital Strategy

NBC Universal announced today that it will acquire iVillage for about $600 million, or $8.50 per share, writes Mediapost. Thanks to the acquisition, NBC U expects to grow its digital revenues to approximately $200 million in '06, and expects a 20 percent growth rate. iVillage revenues grew 20 percent in 2005 over 2004, excluding acquisitions.