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Direct Sales, Revenues Up For Public Cataloger/Retailers

Despite continuing financial woes for Talbots and disappointing figures for the Sharper Image Corp. - down 2 percent and 33 percent respectively - February brought growth in direct sales and overall revenue to the publicly traded cataloger/retailers tracked by Multichannel Merchant.

Sales for Neiman Marcus Direct and Victoria’s Secret Direct increased 9 percent and 10 percent respectively.

Men’s apparel cataloger/retailer Jos. A. Bank Clothers had a 38 percent increase in its combined internet and catalog sales for the fiscal month.

J.C. Penny Co. reported a 4.5 percent increase in direct sales, amounting to $209 million for the month. The cataloger/retailers had a 24 percent increase in internet sales, increasing total company sales 4 percent to $1.3 billion.