AOL Won’t Charge Nonprofits for Email Delivery

Confronted by a virtual mob of nonprofits brandishing the online equivalent of pitchforks and torches because of its plans to charge what they say is an "email tax" on those willing to pay in order to guarantee email delivery, AOL has apparently decided on a strategy of divide and conquer, writes MarketingVox. Silicon.com reports that AOL will not charge nonprofit organizations that send bulk emails to AOL members, offering two options to such groups. The first is AOL's Enhanced Whitelist, which the company had said it would phase out but subsequently backtracked, saying it would retain it; messages would not be marked as "certified" but would be delivered for free.