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- Behind the Curve: Week Ended Feb. 5, 2010
Teen Shoppers Notice Mall Advertising: Arbitron and Scarborough
Arbitron and Scarborough Research found that nearly all teen mall shoppers notice mall advertising.
Teens are significant spenders at the mall, and Arbitron and Scarborough Research’s recent Teen Mall Shopping Attitude and Usage Study showed that 95% of teens notice mall advertising.
Other findings:
—91% of teens notice poster displays
—68% spend more than two hours at the mall
—Teens go online for mall information: 75% visit a specific mall store’s website; 72% of teen mall shoppers chatted
with friends online about meeting at the mall or purchasing items there
—48% are “social shoppers,” shoppers who like to browse, hang out, and possibly make a purchase
—46% of teen mall shoppers are bargain hunters
Other findings from the study will be presented Wednesday, June 3, during a free webinar.
The survey of teen mall shoppers questioned 1,687 teens (ages 12-17) across the country.