Advertising, Marketing & Media Issues
- Ad Targeting (543)
- Ad Technologies & Vendors (268)
- Agencies (1111)
- Alternative Marketing (21)
- Behavioral Marketing (163)
- Branding (932)
- Campaigns of Note (1190)
- Creative Issues (481)
- Integrated/Cross-Media/Convergence (1162)
- Media Buying (2589)
- Media Department (1194)
- Media Planning (6817)
- Media Pricing (80)
- Media Sales/Repping (23)
- Online ad markets (346)
- Personalization (49)
- Pitches/Wins/Losses (174)
- PR (66)
- Production (17)
- Publishing (229)
- Remnant Space (11)
- Spam/Spyware/Intrusive (70)
Business Environment
- Acquisitions/Biz Buzz (1023)
- Best & Worst Practices (105)
- Case Studies (47)
- Don't Believe the Hype (70)
- Industry Events (191)
- Interviews (5)
- Legal & Regulatory (536)
- Opinion (127)
- People (108)
- Privacy (60)
- Research (2072)
- Shenanigans/Humor/Parody (56)
- Sign of Doom (888)
- Signs of What's to Come (4110)
Demographics & Regions
- African American (156)
- Asia/Pacific (216)
- Demographics (2327)
- Emerging & Developing (11)
- Europe (492)
- Hispanic (64)
- Latin America (286)
- Men (416)
- Seniors (87)
- Wealthy (210)
- Women (654)
- Youth (711)
Media Options & Channels
- Affiliate Marketing (26)
- Blogs (152)
- Broadband (82)
- Co-op Marketing (134)
- Directories (23)
- Domain names (3)
- Email (353)
- FSIs (77)
- List Marketing (728)
- Magazines (1473)
- Newspapers (1336)
- Online Networks (1231)
- Online Syndication (104)
- Promotions (349)
- Rich Media (73)
- Search Engine Marketing (718)
- Search Engine Optimization (247)
- Social Media (306)
- Sponsorships (295)
- Text Ads (116)
- Trade Rags (60)
- TV Cable (1647)
- TV Network (2187)
- TV Spot Market (213)
- TV Syndication (152)
- TV Upfront (361)
- Video Games (25)
- Viral Marketing (299)
- Web Design (1)
Sales, Operations & Tech
- Account Service (244)
- Analytics (1176)
- CRM (23)
- Customer experience (68)
- E-Commerce (575)
- Fraud, Theft, Security (26)
- Media Sales/Repping (29)
- New Tech (606)
- Tools & software (118)
- Wireless & Mobile (749)
Verticals & Sectors
- Automotive (553)
- Business-to-Business (231)
- Computers & Electronics (20)
- Consumer Packaged Goods (332)
- Defense (15)
- Elections and Parties (13)
- Entertainment (2813)
- Financial (219)
- Healthcare (117)
- Real Estate (69)
- Retail (210)
- Small Biz (40)
- Telecom (164)
- Travel (158)
- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
Subscribe to Media Buyer Daily
Advertisement
- Closing Bell: Android grabs new smartphone buyers | More heat for Apple | Microsoft CRM
- P&G's Digital Ad Focus is Part of Larger Trend
- Will It or Won’t It? Rumors Circulate about Facebook Mobile Ads
- Multiscreen Watchers Were Out in Force During the Super Bowl
- Small SMBs Still Don't Integrate Email with Social
- Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- CPG Top Spender in ‘11 Online Video Ads
- 3 in 4 US Orgs Say Social Media Poses Challenge to Email
- Pinterest | Social Media ROI | Earned Media | Cost of Loyal User
- Mobile App Usage Continues to be Popular
- Consumers Sharing Feedback Do So With Positive Intent
- Twitter Users Say Only 36% of Tweets Worth Reading
- Mobile Barcode Scanning Tripled in 2011
- Online Merchants Grow Q4 2011 Visits, Revenues Y-O-Y
- Average Valentine’s Day Spending Expected to Set New Peak
- Facebook Ad Revenue Grew 69% in ‘11, Now Over $3B
Procter & Gamble Hacks Ad Budget 18% in Q1, Remains Top Advertiser
Procter & Gamble, the world's largest advertiser, sliced its ad budget by nearly 18% in the first quarter, to $674.1 million, according to TNS. The average of the top 10 advertisers cut their budgets by 5.7%, while overall, U.S. media spending declined 14.2%.