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Coke’s Outdoor Ads Inspired by iPods
Coke launched a new advertising blitz over the weekend, and it looked to the iPod - the latest brand sensation - for inspiration, Reuters writes. Apple’s print and outdoor communication for the iPod had a lot of clarity, according to senior vp of Coca-Cola brands Katie Bayne. Coke’s campaign, hoping to evoke the feeling of the brand rather than telling people what the brand is, will include outdoor advertising with a range of colorful wallscapes, some as high as 200 feet, showing colors and images splashing out of a coke bottle.
Some of the billboards will show the image of the Coke bottle with the splash of color spilling across the facade of the building on which it is mounted.
Coke purchased the top 10 billboards in the top 28 markets via Clear Channel, AdAge writes. Online, Coke and its agencies have teamed up with small production companies to create 15-second viral videos or “Bottle Films” to express love for the brand.
The campaign, Welcome to the Coke side of life, will also include a series of TV ads.