Coke’s Outdoor Ads Inspired by iPods

Coke launched a new advertising blitz over the weekend, and it looked to the iPod - the latest brand sensation - for inspiration, Reuters writes. Apple's print and outdoor communication for the iPod had a lot of clarity, according to senior vp of Coca-Cola brands Katie Bayne. Coke's campaign, hoping to evoke the feeling of the brand rather than telling people what the brand is, will include outdoor advertising with a range of colorful wallscapes, some as high as 200 feet, showing colors and images splashing out of a coke bottle.