Political Ad Blitz in Key Markets Tightens Inventory

Two months after Magna Global warned its clients to "be flexible" and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, Mediapost writes. A bulletin sent on Friday to media agency executives advised that a "media buying frenzy" is coming thanks to the 2006 mid-term elections that could create significant shortages and cost increases of broadcast and other ad space in select cities and states in the coming six months.