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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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- Local Reviews Gold for Advertisers - If They Have a Plan in Place for the Disgruntled
- As SocNets Get Serious About Geo-Location, What Else Needs to be Done?
- New York Times Unbundles for Digital Editions
- Mobile Retail Expected to Top $12B in '14
- Industry Buzz & News: 3/10/10
- ‘The Daily Wrap:’ Foot Locker, Burger King, Target
- Slow Job Creation Stalls Consumer Activity - Update
- Shopping Core Social Activity for Teen Girls
- Mobile Retail Expected to Top $12B in ‘14
- AutoZone Revs Up Stores
- ‘The Daily Wrap:’ Wal-Mart, Kroger, Amazon
- Non-revolving Credit Pushes Up Total Consumer Credit - Update
- Smart & Final Prepares CO Expansion
- Consumers Credit Chilled/Fresh Products with Reducing Sick Days
- GGP Gets $3.9B Equity Offer - Update
- Top 10 Games Websites - February 2010
- Top 10 Video, Multimedia Websites - February 2010
- Motorola Dominates Mobile Subscribers
- Slow Job Creation Stalls Consumer Activity
- Facebook, Google Lead Third-party Logins
- Cell Phone Industry Draws Most BBB Complaints
- Top 10 Portal Frontpages - February 2010
- Top 10 Community-Based Organization Websites - February 2010
- Americans Watch 32.4B Online Videos in Jan. ‘10
- Adults Have Worldwide Online Security Concerns
Newspapers Cash in on Blogs
Given that a new blog is created each second, media analysts have predicted that by 2021, “citizen journalists” will produce half of the world’s news, writes Yahoo News. Several newspapers are cashing in on the blog surge by creating online outlets for bloggers to share local news and opinions.
Bloggers attract advertisers and readers by focusing on individual neighborhoods rather than on a large metropolis. A recent study by the Project for Excellence in Journalism said that as newspapers face “a seismic transformation in what and how people learn about the world around them,” audiences “are moving from old media such as television or newsprint to new media online.”
“It really enforces your leadership in the community as the voice of the community,” said Fran Wills, vp interactive and product development for the Denver Newspaper Agency- publisher of Rocky Mountain News and The Denver Post. Fifty percent of Denver’s yourhub.com registered users do not read the Post or Rocky Mountain News, while 40 to 50 percent of the site’s advertisers are also new, Wills said.
“When push comes to shove and there’s controversy on a subject (readers) really look for what reputable sources say,” Wills added.