Downloads:

Latino Teens Represent 20 Percent of U.S. Teen Population

The Association of Hispanic Advertising Agencies has pinpointed some trends in reaching Hispanic consumers, including the fact that Hispanic media outlets are proliferating, the share of ad dollars directed toward the Hispanic consumer is growing, and there are an estimated 6.3 million Latino teens in the U.S..

Branded entertainment and product integration are among the tactics incorporated into the marketing mix to influence purchase and behavior among all Hispanic demographics; however it is the Latino youth that represents one of the most dynamic consumer groups in the country. The brands and agencies that are targeting young Latinos successfully are those that create meaningful, emotional connections with their target consumers by understanding this subset’s use of culture, language and media, as well as their ability to move fearlessly and comfortably between two worlds.

Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year. The AHAA conference begins today in Los Angeles.