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Local Advertisers Get Priority in Clear Channel-Google Deal

Published on April 05, 2006 | Email this article

Clear Channel Radio’s Online unit today announced it has chosen Google as its exclusive search partner for its network of more than 1,100 radio station websites. The agreement provides Clear Channel Radio listeners with the chance to search through Google’s search engine, without having to leave the radio station site. Clear Channel’s local advertisers will also benefit from the deal, as they will have the option to have their advertisements showcased first, followed by Google’s sponsored links and web search results.

Clear Channel Radio will implement AdSense for search, AdSense for content, and Google’s WebSearch. AdSense for search and WebSearch will launch immediately while AdSense for content will launch shortly thereafter. The Google web search is currently available on over 1,100 Clear Channel Radio station websites.

Clear Channel’s radio sites deliver on-demand content and original video and audio programming to nearly seven million visitors each month per ComScore/Media Metrix.

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