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Time Inc. Merges Print, Online Ad Sales for Biz Titles

Published on April 06, 2006 | Email this article

Time Inc. is organizing all its business and finance titles, together with CNNmoney.com, into a single sales and marketing structure supported by one sales team, writes BtoB. The new organization, effective immediately, will be branded Time Inc. Business and Finance Network.

In January, Time Warner’s CNN and Time Inc. relaunched CNNMoney.com with content from Time’s business and finance titles, abandoning subscriber-only models to instead rely on advertising. CNNMoney.com now carries Fortune, Fortune Small Business, Business 2.0 and Money content.

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