Podcasts Siphoning Revenue from NPR Stations

Some National Public Radio listeners are bypassing its semiannual fund drive and instead loading up their MP3 players with the various NPR programs available as podcasts, writes Wired (via MarketingVox). Both blessing and curse, the medium is expanding NPR's convenience and access, but it's also siphoning listeners away from local stations. Affiliates rely on member donations to air some of the very programming listeners can download as MP3s.