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The Gap Seeks New Media Agency

Published on April 07, 2006
Media buying for The Gap has been put under review for the main Gap label as well as Gap Body, Baby Gap, Gap Maternity and Gap Kids, according to sources, Adweek writes. Gap's adspend was approximately $100 million in 2005 according to TNS Media Intelligence, down a third from 2004, but sources believe The Gap will increase spending this year, perhaps to $125 million.