Triple-Digit Growth for Blog, Podcast and RSS Advertising

Combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media - and is projected to climb 144.9 percent in 2006, reaching $49.8 million, according to a new report, "Blog, Podcast & RSS Advertising Outlook," from PQ Media, arketingVOX reports. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010. The blog ad market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005, followed by podcast advertising at $3.1 million and RSS at $650,000.