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‘American Idol’ Partners with YouTube

Published on April 13, 2006
YouTube.com has begun another promotion for established media companies as it tries to establish itself as a legitimate ad vehicle, writes AdWeek (via MarketingVox). The popular video-sharing service began showing Queen's "Bohemian Rhapsody" video as part of a promotion for Hollywood Records' Queen Stone Cold Classics compilation. The video is in YouTube's "Featured" section on its homepage and encourages viewers to tune into American Idol, contestants of which have been singing Queen songs.