Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Outdoor ‘Now As Flexible As Broadcast’

Published on April 17, 2006
Technology is driving the rebirth of outdoor - with growth in the U.S. reaching eight percent over last year, putting outdoor growth second only to the internet - writes Time Europe. By interacting with outdoor ads, consumers can now download music, watch movie trailers or play video games. Signs can send a digital coupon to cell phones, and soon they may start addressing consumers by name.