Teen Titles Face Shakeout

Though ad revenue for the teen magazine market is on the rise, with a 6.2 percent year-over-year growth in ad pages through May, the circulation side is softening, which may mean that the category will be seeing a shakeout, Mediaweek reports. Teen People, the newcomer in 1998 that shook up the market and paved the way for Cosmo Girl, Teen Vogue, and the recently shuttered Elle Girl, is struggling to maintain its No. 2 position, according to the article.