Return Path Bows ‘Sender Score,’ Hopes to Improve Deliverability

Return Path has launched a reputation management product for email marketers that gives companies a "credit score" - based on data from email receivers that is then analyzed by the company's proprietary technology - for their email campaigns, in order to help in their deliverability efforts, writes DM News. "Delivery has long been about reputation. If you have a good one, your email gets delivered. If not, the inbox can be an extremely hard destination to reach. Trouble is, figuring out your email reputation has been hard to do - until now," writes George Bilbrey, vp and gm delivery assurance solutions for Return Path.