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Whitepages.com Offers Behavior Targeting
In order to give its advertisers the ability to reach customers looking for specific business categories in different geographic areas, the online directory Whitepages.com has launched its behavioral targeting product In-Market Targeting, MediaPost reports.
Revenue Science’s technology powers the new product, which lets marketers target users searching broad categories including “travel,” and narrower categories like “automobile dealerships.” Marketers can then place targeted display advertisements on those users’ searches.