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Motor Trends, Others Take Advantage of New Video Platforms

Published on April 20, 2006
Primedia is taking its Motor Trend magazine into broadcast TV, creating a service that can be carried by broadcast stations's secondary digital channels, writes Broadcasting & Cable. Motor Trend TV should be ready to launch in early 2007. Programming will be free to stations; affiliates will receive local commercial inventory and will have the option of inserting locally produced auto-related programming.