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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
- CPI-U Has Flat February - Update
- Simon Still Pursues GGP - Update
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- Marketers Adopt Emerging Channels
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- Private Label CPG Dollar, Unit Sales Continue Growth
- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
CMP Bows New IT Database Marketing Solutions and Sales Development Suite
At the Direct Marketing to Business Conference yesterday in Orlando, CMP Media unveiled its new suite of database marketing solutions and sales lead development, BtoB writes.
The suite capitalizes on the reach provided by the 18 million records - spanning the technology market, including hardware and software, channel and enterprise IT - included in the CMP Technology Database.
The database is continually updated and includes face-to-face and online event attendees as well as print subscribers, email subscribers and online registrants. It also includes purchasing psychographics and detailed demographic information about consumers at millions of websites.