Burst: Online Ads Make Impression; Internet Primary Source for Purchase Info

Some 57.1 percent of all web users 18 years and older say the internet serves as the primary source of information about products or services they might want to buy, according to a survey by Burst Media of more than 3,700 web users, MarketingVOX reports. That proportion is significantly higher among the affluent: 69.2 percent among those with household income of $75,000 or more. That's compared with 50.6 percent of those with income less than $35,000. TV commercials, however, apparently still make the most impression. Nearly half (49.8 percent) of respondents cited television as the most effective media to capture their attention, followed by the internet (22.3 percent), magazines (11.6 percent), newspapers (10.3 percent) and radio (5.9 percent). Stil, half (50.7 percent) of respondents say they have watched an online video advertisement for a product or service online.