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DuPont Endorses WOMMA Ethics, Raises Bar for U.S. Companies

Published on April 20, 2006
Fortune 100 firm DuPont has officially endorsed the Word of Mouth Marketing Association (WOMMA) Code of Ethics, making it applicable to all sales and marketing employees and vendors, in what WOMMA described as a milestone in consumer protection and word of mouth marketing, MarketingVox reports. DuPont also said it would engage only those word of mouth marketing services providers that adhere to the Code of Ethics. DuPont is the first major marketer to screen vendors for word of mouth ethics.