Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Comcast Presents First All-VOD Upfront

Published on April 26, 2006
Comcast has delivered the industry's first upfront presentation dedicated solely to video on demand, writes MediaWeek. "We realize that for a lot of people this is a scary step to take, but the eyeballs are there to take advantage of this platform," said Steve Burke, Comcast COO.