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WSJ: Microsoft to Buy Massive

Published on April 26, 2006
The Wall Street Journal is reporting that Microsoft is planning to acquire in-game advertising firm Massive Inc. for anywhere between $200 and $400 million, with the official announcement to come next week, writes Gamasutra (via MarketingVOX). Microsoft is apparently interested in controlling how advertising is placed within games and wants to try using ads to subsidize users' costs for massively multiplayer online games.