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Jeff Zucker: Every NBC Program ‘Has to Have’ Broadband Component

Published on April 26, 2006
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Jeff Zucker, NBC Universal Television Group COE, said the company's upfront strategy for 2006 would make "Television 360" its main sales pitch, adding that every NBC program "has to have a broadband component," writes Ad Age.
Related categories: Television, Interactive, E-Commerce, Media Buying, Campaigns of Note, Integrated/Cross-Media/Convergence, Media Department, Pitches/Wins/Losses, Media Planning, TV Network, TV Upfront, Demographics, Entertainment,

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