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Third Screen Media Bows New Platform for Mobile Ad Management
Third Screen - a company providing mobile advertising and marketing software services - has launched MADX|Agency - a premiere mobile advertising management and delivery platform for ad agencies and advertisers, writes BtoB.
According to the company, MADX|Agency lets agencies and advertisers access ad inventory from several content providers in order to reach a large number of mobile subscribers. Tom Burgess, CEO for Third Screen Media, said “MADX|Agency addresses the specific need for advertisers and agencies to have an easy-to-use platform to buy and sell mobile advertising. With mobile advertising inventory growing every day, content publishers and carriers are working with us to create the most convenient way for advertisers and agencies to seamlessly work together in the emerging mobile marketplace.”
The company also provides a platform for content providers, called MADX|Publisher, which works in conjunction with the new MADX|Agency platform.