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GM’s Lazar: Cable Execs Need to Move to VOD, Broadband

Published on May 02, 2006
General Motors' executive director of advertising and marketing operations Betsy Lazar warned attendees of the Cabletelevision Advertising Bureaus Cable Sales Management Conference - which began Sunday and wraps up today - that in order to stay abreast with consumers switching to digital media, planners and ad clients should change their course "with a great sense of urgency," writes MediaWeek.