Libey: Impact of DM/TV Convergence is Huge; Customization Important

Within the next five to eight years, the convergence of direct marketing and television could have a greater impact on direct marketers than the industry's convergence with the internet, according to the presentation given by the president of Libey Inc. - a direct marketing advisory and intermediary firm - Donald Libey, at last Friday's VT/NH Direct Marketing Group's annual conference, DM News writes.