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Broadband Video Inventory Shrinking, Upfronts Multiplying

Published on May 02, 2006
Online video players are beginning to reach out to media buyers and advertisers by creating upfront marketplaces of their own. ROO - following Klipmart's upfront initiative launched last month and Heavy.com's upfront that began in March - announced yesterday its plans to conduct its own upfront, offering advertisers the chance to buy spot time across its network of 130 affiliates, Mediapost reports.