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GM Ad Agencies Create New Group

Published on May 03, 2006
On May 9, General Motors' retail marketing agencies Publicis Groupe's Martin Retail Group and Interpublic Group's Jay Advertising will join to create the Martin-Jay Retail Group, which will oversee dealer marketing for the company's Buick, Pontiac and GMC brands - representing about $200 million in overall media spending - writes Adweek.