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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
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Popularity of Digit Radio Up, But Listeners Stay Loyal to AM/FM
Over the past decade, technological advances have broadened radio programming, expanding audio options as well as listeners' control over what they hear, writes eMarketer. Despite these advances to digital radio, "The Infinite Dial: Radio's Digital Platforms" study, issued by Arbitron and Edison Media Research, found that 75 percent of the "digital radio" audience said they would continue their AM/FM radio listening habits.