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- AT&T Sends Controversial ‘American Idol’ Text Message
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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Internet Most Popular News Medium Among Youth
Mainstream media outlets may be at risk of becoming marginalized by the youth generation of today who want the news when, where and how they want it, writes BBC News. The young are moving away from traditional news outlets and relying on the internet more for their media news consumption, according to the opinion poll released by BBC, Reuters and American think tank The Media Center.
Of the over 10,000 worldwide respondents between the ages of 18 and 24, one fifth picked online sources for their top choice for news, as opposed to the 3 percent of those between the ages of 55 and 64. Seventy-one percent of 18-to 24-year-olds greatly valued their ability to use the internet or other wireless technologies to find out about the world.