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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
- Lowe’s Plans New Canadian Stores - Update
- How Retailers Should Appeal to Women
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
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- Top 10 Print Media Websites - February 2010
Postal Rates to Spike Again
Following January’s 5.4 percent rate increase, prompted by rising fuel and health care costs, the U.S. Postal Service filed yesterday a request to increase postage rates by an average of 8.5 percent - including a three-cent hike in the price of first-class stamps - writes BtoB. Provided the absence of a set timetable for rate increase requests, the USPS also proposed to create an annual rate adjustments cycle.
The announcement did not please industry players. “Postal rate increases are never good news for organizations that rely on the mail to get their messages and packages out, and this latest increase would mean millions of extra dollars in costs for commercial mailers and nonprofit organizations,” said Jerry Cerasale, senior vp of government affairs for the Direct Marketing Association. The increase “highlights the desperate need for postal reform,” he added.
“Today’s announcement by the United States Postal Service of yet another increase in postage rates, and the prediction of further increases beyond that, illustrates the need to enact postal reform legislation currently pending in the United States Congress,” said Gordon Hughes, American Business Media’s president-CEO.
The USPS said it would give business mailers incentives to use more efficient mail pieces, based on shape and weight.
