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Wal-Mart’s $578 Million Ad Account in Review

Published on May 03, 2006
The agencies that have handled Wal-Mart's $578 million U.S. creative and media activities - including longtime incumbents Omnicom Group's GSD&M and independent Bernstein-Rein - have recently been informed that the account is now in the early stages of review, according to a Wal-Mart spokeswoman, writes Ad Age.