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Survey: TV Most Trusted Medium; Internet Gaining Ground

Published on May 03, 2006
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National television came ahead of newspapers and public radio as the most trusted news source, according to 82 percent of the 10,230 adults questioned in a worldwide survey on trust conducted by GlobeScan on behalf of Reuters, the BBC and The Media Center, in 10 countries, writes Reuters. The internet is on the rise as a trustworthy medium as well, especially among the young participants.
Related categories: Feature, Television, Print, Interactive, E-Commerce, Research, Media Buying, Media Department, Media Planning, TV Network, Demographics,

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