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- AT&T Sends Controversial ‘American Idol’ Text Message
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Microsoft to Invest Over $1 Billion in Online Business
In an effort to keep up with big internet companies like Google and Yahoo, Steve Ballmer, Microsoft Corp.‘s chief executive, said the software company would invest heavily in its online business - planning to spend $1.1 billion on its MSN online business in 2007, compared to the $500 million spent in 2005 - writes Smart Money.
“We will invest as much on this online opportunity as any of the other bigger players in the market,” Ballmer told some 700 advertising executives at Microsoft’s recent Strategic Account Summit for advertisers.
Yesterday’s launch of Microsoft’s online ad delivery and auction system, adCenter - launched in beta in the U.S. in October - signified an important step in becoming a better search-advertising competitor. The company will also invest in developing new online content, more efficient global networks, local search services, and new technologies to make its online advertising more effective.