Advertising, Marketing & Media Issues
- Ad Targeting (549)
- Ad Technologies & Vendors (270)
- Agencies (1112)
- Alternative Marketing (21)
- Behavioral Marketing (165)
- Branding (932)
- Campaigns of Note (1192)
- Creative Issues (482)
- Integrated/Cross-Media/Convergence (1165)
- Media Buying (2592)
- Media Department (1194)
- Media Planning (6819)
- Media Pricing (80)
- Media Sales/Repping (23)
- Online ad markets (351)
- Personalization (49)
- Pitches/Wins/Losses (175)
- PR (66)
- Production (17)
- Publishing (229)
- Remnant Space (11)
- Spam/Spyware/Intrusive (70)
Business Environment
- Acquisitions/Biz Buzz (1024)
- Best & Worst Practices (108)
- Case Studies (47)
- Don't Believe the Hype (72)
- Industry Events (191)
- Interviews (5)
- Legal & Regulatory (536)
- Opinion (128)
- People (108)
- Privacy (60)
- Research (2078)
- Shenanigans/Humor/Parody (56)
- Sign of Doom (889)
- Signs of What's to Come (4112)
Demographics & Regions
- African American (157)
- Asia/Pacific (216)
- Demographics (2330)
- Emerging & Developing (11)
- Europe (492)
- Hispanic (65)
- Latin America (286)
- Men (416)
- Seniors (87)
- Wealthy (210)
- Women (655)
- Youth (713)
Media Options & Channels
- Affiliate Marketing (26)
- Blogs (152)
- Broadband (82)
- Co-op Marketing (134)
- Directories (23)
- Domain names (3)
- Email (353)
- FSIs (77)
- List Marketing (728)
- Magazines (1475)
- Newspapers (1337)
- Online Networks (1234)
- Online Syndication (105)
- Promotions (349)
- Rich Media (74)
- Search Engine Marketing (719)
- Search Engine Optimization (247)
- Social Media (308)
- Sponsorships (295)
- Text Ads (118)
- Trade Rags (60)
- TV Cable (1650)
- TV Network (2190)
- TV Spot Market (214)
- TV Syndication (153)
- TV Upfront (362)
- Video Games (25)
- Viral Marketing (301)
- Web Design (1)
Sales, Operations & Tech
- Account Service (244)
- Analytics (1177)
- CRM (23)
- Customer experience (68)
- E-Commerce (575)
- Fraud, Theft, Security (26)
- Media Sales/Repping (29)
- New Tech (606)
- Tools & software (118)
- Wireless & Mobile (753)
Verticals & Sectors
- Automotive (553)
- Business-to-Business (231)
- Computers & Electronics (20)
- Consumer Packaged Goods (333)
- Defense (15)
- Elections and Parties (15)
- Entertainment (2819)
- Financial (219)
- Healthcare (117)
- Real Estate (69)
- Retail (210)
- Small Biz (40)
- Telecom (164)
- Travel (158)
- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
Subscribe to Media Buyer Daily
Advertisement
- Closing Bell: Facebook updates IPO | iPad 3 components | Windows 8
- Another Sign That Facebook Is Moving to Mobile
- The Push to Kill QR Codes Continues
- Wolfram|Alpha Highlights Growing Popularity of Voice Search
- Questions Emerge about Pinterest's Linking Tactics
- Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- QR Code Scanners Likely Male, Young
- SMBs Missing Opportunity to Integrate Email With Social
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Online Viewers Prefer Socially Recommended Videos
- Consumers Say Cable TV More Expendable Than Mobiles
- Facebook Ad Budget Growth Outpaces Paid Search
- Email Conversion Rate Benchmarks Higher Among B2B Cos
- CPG Top Spender in ‘11 Online Video Ads
- 3 in 4 US Orgs Say Social Media Poses Challenge to Email
Commercial Ratings 7% Lower Than Program Ratings
A Magna Global USA study reveals that the average television commercial pod rating for the six broadcast networks is seven percent lower than the average program rating, Mediaweek reports. Scripted series on CBS have kept the most viewership when going from programming to a commercial pod.