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GE Targets DVR Users With ‘One Second Theater’ Ads
This week, General Electric Co. debuted its revolutionary “One Second Theater” ad campaign designed to create a more interactive TV-watching experience for users of digital video recorders, BtoB writes.
BBDO New York created the ads for GE’s “ecomagination” campaign, which hit the air Monday and allow DVR users to pause the commercial at a designated moment to see behind-the-scenes clips on the making of the ad.